The goals of these multi-media campaigns were to identify with smokers and to promote a way for them to quit that was right for them—the Delaware Quitline, Delaware QuitNet or face-to-face help with trained counselors.

These campaigns were created to make people aware of the dangers of exposure to tobacco smoke from other people’s cigarettes—known as environmental tobacco smoke or secondhand smoke.

The idea of smoking being “cool” and its popularity is frequently reinforced in the media—through movies for example. These materials were created to set the record straight about the threat tobacco poses to a smoker’s health.

The objective of these campaigns is to encourage kids to buck peer pressure and conclude that not smoking—and never starting the habit—is the “in” thing to do. In two instances, through contests, media materials were created by the kids themselves.

Research revealed that more smokers considered quitting when their physicians recommended it. Materials and ads were created to urge more doctors, dentists and other healthcare providers to speak to their patients about smoking and its dangers—and to urge their patients to quit.