Cessation

  • Year One - "I Quit"

    The first cessation campaigns featured smokers who had successfully used the quitline.

  • Year Two - "Basketball" & "Parking Lot"

    This campaign was created so people could understand just how easy it was to get help when they called the Quitline, using real-life situations as the setting.

  • Year Three - "Facts"

    CDC research became the star using jarring, real statistics to raise awareness of the cost and dangers of smoking in TV, print on billboards.

  • Year Four - "Nicotine Replacement Therapy"

    To promote free Nicotine Replacement Therapy aids, a new campaign was created using attention-getting visuals. This year the QuitNet was also introduced as an alternative way for people to learn how to quit smoking and materials were created to support that web service.

  • Year Five - "I'm A Smoker"

    To relate to smokers and their mindset—understanding that they want to quit but know the obstacles—this campaign was created that were first-person accounts of the helplessness smokers feel.

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