Since the Master Tobacco Settlement funds were awarded to states, Delaware has used all all of its money to target tobacco prevention and remediation. At first CDC-purchased materials were used in media campaigns. Success was accelerated when campaigns were created targeted specifically to Delawareans. Along with promoting cessation, campaigns have communicated secondhand smoke and countermarketing messages to adult and youth populations.
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The goals of these multi-media campaigns were to identify with smokers and to promote a way for them to quit that was right for them.
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These campaigns were created to make people aware of the dangers of exposure to environmental tobacco smoke or secondhand smoke.
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The idea of smoking being “cool” and its popularity is frequently reinforced in the media. These materials were created to set the record straight about the threat tobacco poses to a smoker’s health.
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The objective of these campaigns is to encourage kids to buck peer pressure and conclude that not smoking, and never starting the habit, is the “in” thing to do. In two instances, through contests, media materials were created by the kids themselves.
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Research revealed that more smokers considered quitting when their physicians recommended it. Materials and ads were created to urge more doctors, dentists and other healthcare providers to speak to their patients about smoking and its dangers and to urge their patients to quit.
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