“Get Tested” Campaign—Year One
| This multi-media campaign used recognizable community spokespeople to deliver the message. A pledge card was used as a personal driver of data for screening coordinators. A nationally-recognized grassroots program targeted to African Americans was part of this effort. |
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Get Tested Print
Newspaper/Magazine ad-African American
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Get Tested Print
Newspaper/Magazine ad-Spanish
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Get Tested Print
Newspaper/Magazine ad-General
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Get Tested Radio
General-60 second spot
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Get Tested Radio
General-60 second spot
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Get Tested TV 1
30 second spot
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Get Tested TV 2
30 second spot
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Get Tested Outdoor
Billboard
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Get Tested Direct Mail
Birthday Card
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Get Tested PSA
Spanish-60 second spot
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