| The high incidence and mortality rates—especially among African Americans—was the impetus for devoting multi-media messaging to the over 50 population in Delaware. The first campaigns featured real people who had been tested and evolved over time to relate to the emotional reasons behind getting tested. |
This multi-media campaign used recognizable community spokespeople to deliver the message. |  | | | An emotionally-charged campaign reminding African Americans of all the reasons to get tested—so they could be there for the people they care about. | |
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Get more information about colon cancer screening. | |
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