The first cessation campaigns featured smokers who had successfully used the quitline.

This campaign was created so people could understand just how easy it was to get help when they called the Quitline, using real-life situations as the setting.

To promote free Nicotine Replacement Therapy aids, a new campaign was created using attention-getting visuals. This year the QuitNet was also introduced as an alternative way for people to learn how to quit smoking and materials were created to support that web service.

To relate to smokers and their mindset—understanding that they want to quit but know the obstacles—this campaign was created that were first-person accounts of the helplessness smokers feel.